This post may contain affiliate links. Please read our disclosure for more info.This e-book was 100% #MadeOnFiverr by content writer jeffereyspivey and graphic designer designerheather. The featured talents were handpicked by Fiverr’s Editorial and Customer Success Management teams.
FIVERR (Fiverr International Ltd ) is the world's largest marketplace for freelance services. Founded in 2010 and based in Jerusalem, Israel. The company provides a platform for freelancers to offer services to customers worldwide.
On Fiverr you’ll find freelancers who perform gigs in a wide range of categories starring from $5, including:- Business
- Digital marketing
- Fun and lifestyle
- Graphics and design
- Music and audio
- Programming and tech
- Video and animation
- Writing and translation
Believe me, I've personally used some of these services to grow my brand and so you'll surely find some extremely helpful and reasonably priced outsourcing options to help grow your business below.
BUILD A STRONG BRAND
Brand consistency is critical for every business, regardless of size, customer, or location. The power and professionalism of your social media presence, website, and design elements are essential in building a loyal customer base.
“There’s not one strong brand that’s not showing congruence in messaging and design. You need to have a VISION and carry that vision out in your messaging, your emails, your content and your products or services. It can turn one-time customers into life-long ambassadors.”Fiverr’s Branding experts can help you create a custom brand style guide that sets you apart from the competition this year:
LOGO DESIGN
Your target customer probably sees hundreds of logos every day. You need a logo that cuts through the noise, grabs their attention, and steers them to your business. It should also include the colors, fonts, and personality that you’ve defined in your brand style guide.
A great logo achieves all of this with a simple, memorable, and timeless design. To get inspired, take a look at some of the logos created by Fiverr sellers, and feel free to contact them directly.
SOCIAL MEDIA DESIGN
Don’t settle for just a few likes on social media – create a profile that demands attention. On most social media platforms, you can customize your profile to reflect who you are and, most importantly, ensure it’s consistent with the rest of your branding assets. Not sure what assets you need? Look to Fiverr’s Social Media Design specialists for some creative ways to build consistency across your accounts.
WEB AND MOBILE DESIGN
Your website is your display window. It’s ground zero for purchases, and it’s the place your customers will visit to learn more about what you do or sell. Make it appealing, beautiful, and, of course, consistent with your brand’s style and character. Fiverr’s Web & Mobile Designers can help you effortlessly integrate your new designs:
MOTION DESIGN/ANIMATION
Animation has always been exciting and dynamic when it comes to brand design. But as written content loses its appeal, motion design and animation are surefire ways to reach audiences faster.
Throughout this year, expect them to pop up everywhere from small interactions and logos to UI.
Hipnosstudio will create a professionally looking animation that explains your business role.
REACH MORE CUSTOMERS
To expand your reach and continue growing your business, it’s important that customers can find your business online. There are several ways to advertise, but the following three are the most effective at pumping up your online presence: social media marketing; search engine marketing (SEM); and search engine optimization (SEO). But before you tackle these, start with a smart marketing strategy.
Every good move starts with a plan. With a professional marketing strategy, you can increase traffic to your website and boost your sales.
Aside from bringing in more revenue, a strong marketing strategy helps you define your target demographic. It helps you invest your time and money in places where you’ll see the best ROI (Return On Investment).
A marketing strategy also ensures every step you make is timely, and it gives you a chance to shape your brand voice and image.
To get started on your plan, hire one of Fiverr’s Marketing Strategy professionals to help you understand the best channels to market your business and the most impactful ways to use them:
SOCIAL MEDIA MARKETING
Social media marketing is no longer an option for small businesses – it’s a must. The number of users on each platform, and the amount of time they spend there, offers unprecedented access to your customer base. Through this method, you can accurately target your audience. Platforms like Facebook employ state-of-the-art analytical tools to help you see who’s visiting your site and who’s interacting with your posts. You can use this data to refine your audience and ensure your ads end up in the right feeds.
Additionally, you can build trust by solving customer service issues directly and in a personalized manner. And, you can engage with your audience consistently, keeping your brand top of mind and ensuring your company stays relevant.
Fiverr’s social media marketing gurus can help you get ahead and optimize your campaigns:
USE PROFESSIONAL INFLUENCERS
When it comes to influencing, businesses tend to focus on celebrities or influencers with large reaches. However, your objective is not to reach as many people as possible but to build trust within your specific niche. This means finding professional micro or nano influencers who exist within your niche and leveraging their power to engage with others in a specific community.
Fiverr’s influencer marketing freelancers can help you build a new fanbase:
SEM (Search Engine Marketing)
SEM involves buying ads on search engines & websites to increase your company’s visibility for specific keywords and phrases. With SEM, you pay only for the most effective traffic. You decide the price, location and time that will yield the highest amount of traffic with intent to purchase. In turn, this will boost your company's revenue.
If you include it in your business’ marketing plan, SEM can generate significant exposure for your products or services:
There are 3.5 billion Google searches per day, which amounts to 1.2 trillion searches per year.
Click-through rates on search ads rose 75% over the previous year.
SEM helps you work smarter, not harder. Instead of chasing after customers, you’re gaining access to what they’re looking for, and ensuring you’re in the right place. You can target a wide audience, tailor your ads to specific search terms and keywords (instead of vague demographic criteria), and you can even make your ads appear in searches for your competitors.
Creating a great SEM plan requires you to be strategic:
Choose the Right Keywords
These keywords should be relevant to your business, localized when possible, and in line with popular searches. Also be sure to use words that drive high commercial intent (i.e. buy, discount, deal, etc.).
Track your Results
Measure your click-through rates and your ad spend and tweak your strategy. You never want to bid high only to receive weak traffic.
Fiverr’s SEM experts can help you get it right the first time:
SEO (Search Engine Optimization)
Search Engine Optimization is just as important as SEM, however there’s a big difference between the two. With SEO, you use a series of strategies and best practices to increase your website’s organic visibility in search engines, instead of buying ads.
Thus, SEO provides two major benefits:
• Your content will rank high in search results without paying for traffic.
• Some users consider SEO content more trustworthy because it’s pure content and not advertising.
One of the most important aspects of SEO is creating highly relevant content for your current and potential customers. If Google’s algorithm recognizes your content as relevant for users, it will rank it higher for the relevant keywords, and will drive traffic to your website.
For best SEO results:
1. Make sure your content is unique and relevant.
2. Focus on technical SEO. Make sure that your site is loading fast, accessible for search engine crawlers, easy to navigate and in general – giving your visitors a good experience. You can’t get ranked high if you don’t give a great experience.
3. Make sure you have brand visibility on other websites: whether it’s guest blogging, news coverage or collaborations, it’s important for other relevant, well-established sites to mention your brand and link to your site. This improves your brand’s trustworthiness, both in the eyes of visitors, and of the ranking algorithms.
4. Prioritize your mobile site’s page loading speed and experience:
Google uses mobile-first indexing which means your mobile performance matters just as much as your desktop performance. It’s important to create an effective, fast experience on mobile that keeps users engaged. A delay of just a few seconds can lead to a poor user experience, and it can hurt your search rankings.
5. Work with professionals – these SEO strategies must be employed correctly. If you overuse any part of your plan (i.e. repeating a keyword too many times), it can adversely affect your Google ranking. This is something Fiverr’s SEO experts can help you with:
LEVERAGE VIDEOS
Video is king across all online platforms. Globally, research shows that customers’ attention spans are shrinking, and video offers a dynamic way to keep their attention and stay relevant. It’s a more exciting alternative to blog posts and traditional ads, and it has many benefits for both brands and consumers.
Write a Script
Your video needs a script, just like a movie or a TV show. A great script demonstrates your brand’s personality and gives your customer the most important information about your product or service. Hire a Fiverr scriptwriter to tell a story that your customers can’t ignore:
Create a Story Board
The storyboard is a visual representation of how you want to tell your story. It helps you organize and streamline your narrative. Work with a Fiverr illustrator to sketch out every action, camera movement, and scene transition:
Record a Voiceover
Voiceover is the off-screen narration that tells the story in your script. It’s not necessary for every video, but it is highly relevant for certain types of videos, like a whiteboard or an animated explainer. Fiverr’s professional voiceover artists have the expertise and the emotional power to grab your audience’s attention:
Produce
Connect all of your components in a professional video. Hire one of Fiverr’s video experts to bring your animated explainer, short video ad, or live action explainer to life:
Join the E-commerce
We’re deep into the digital era. Customers prefer to buy anything they can online, and they have a very high standard of service.
Every part of their experience is important, from how long it takes a page to load to how quickly their items can be shipped.
In addition to meeting customer expectations, there are plenty of benefits for you, too. A well-designed online store can boost your sales and turn one-time customers into repeat shoppers. A strong presence in the most popular marketplaces can expose your brand to millions of potential new customers.
To get started, you have two options to consider for selling your products and services online – you can sell on your own website (and there are several platforms to help you) or you can sell on the major marketplaces.
Choose your favorite option or enjoy the best of both worlds.
Once you’ve made your decision, there are a few necessary steps to ensure you’re getting the most out of your e-commerce strategy:
E-commerce Development
If you decide to sell your products on your own website, you need to choose the e-commerce platform that works best for your business. There are several options available, but three stand out from the pack:
• Shopify: A Shopify storefront is easy to set up, and there are several visually appealing templates. Shopify integrates with other applications, like Facebook Shop, Google Shopping, and Instagram. Also, based on your plan, Shopify storefronts come stacked with SEO features and marketing tools.
• WooCommerce: WooCommerce is an open-source e-commerce plugin for WordPress. It’s popular because it’s easy to install and many of the themes are free. There are several customizations to create a professional store that’s consistent with your brand style guide.
• Magento: Magento is also an open-source e-commerce platform. It’s mobile and SEO-friendly, has fast load times, and includes lots of customization options. Magento also provides currency and language support.
Fiverr’s e-commerce developers can help you pick the right platform and get your online store up and running:
Marketplace Listing
Selling your products on the world’s biggest marketplaces can make it easier for customers to find you. Like the e-commerce platforms, there are a lot of online marketplaces, but there are three heavyweights that top the list:
• Amazon: Selling on Amazon exposes your brand to hundreds of millions of potential customers. There are low start-up costs to list your products there, and the site is one of the most trustworthy marketplaces on the web. 89% of buyers are more likely to buy from Amazon than other sites.
• Etsy is geared toward handcrafted goods. It’s ideal for businesses who want an individualized storefront but without the hard work of building it themselves. Etsy storefronts can be easily customized and they have full e-commerce capabilities.
• eBay is a veteran marketplace that actually has a lot of benefits beyond the site itself. It can help you build your brand by driving traffic to your website, and it helps build customer trust. eBay is also great for mobile shopping, which is more important than ever.
Fiverr’s e-commerce marketplace experts can make sure your products are listed on the platform that’s right for your business goals.
Product Description and Product Photography
Whether you are launching an e-commerce store or listing on a marketplace, you need exceptional, eye-catching photos of your products, and you need enticing descriptions that communicate your products’ value. Fiverr’s product description writers and photographers can help you capture the essence of every item:
YES, CAN I JUST BUY ANY GIG ON FIVERR?
Yes, you can.
But also remember that there are plenty of gigs that don’t offer much value at all, so pay attention to the feedback and do business with those sellers who are serious about their Fiverr reputation.
To avoid confusion, I have listed the experts on relevant fields to each category so you can see the result you want without much hustle.
Do you enjoy this article?
If so, make sure you share it with someone who needs it?
0 Comments